Experienced Injury Lawyers Serving Wisconsin

Wisconsin's Anti Price Gouging Law In Effect During COVID-19 Outbreak

During emergencies such as the COVID-19 outbreak, it is not unusual for unscrupulous businesses, profiteers and scam artists to prey on consumers.  Governor Evers has declared a State of Emergency due to the COVID-19 outbreak in Wisconsin and that means Wisconsin's Anti Price Gouging Law is in effect. 

                The law prohibits sellers from selling consumer goods or services at prices greater than 15% above the highest price at which the seller sold like goods or services in the area during the 60 days immediately preceding the emergency declaration. 

  •        The law applies to both wholesale and retail sales.  As the current emergency declaration affects the whole State of Wisconsin, price gouging is illegal statewide. 
  •        The only exceptions to the law are cases in which the price does not exceed the seller's cost plus normal markup or the selling price is required by law. 
  •        Wisconsin's Department of Agriculture, Trade and Consumer Protection (DATCP) enforces the Anti Price Gouging Law.  If you believe a business is price gouging during the COVID-19 emergency, call DATCP at (800) 422-7128 to file a complaint. 

Terrence M. Polich is a partner at Lawton & Cates, S.C., specializing in lemon law and warranty cases, professional negligence, personal injury, business litigation and consumer law.  Attorney Polich has been litigating Lemon Law cases for nearly 20 years. 

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